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Timeless performance cars pace Milwaukee concours’ 2017 lineup

Groundbreaking performance cars from a century ago and their modern descendants will share the spotlight at the 2017 Milwaukee Concours d’Elegance on Sunday, Aug. 6.

Bugatti Milwaukee Concours d'EleganceCo-Chair Carl Jensen said collectors are excited about the theme, “Speed—Then and Now.” The show will feature cars from the teens, ’20s and ’30s that combined speed and grace. Iconic manufacturers such as Mercer, Stutz-Bearcat, Duesenberg, Marmon and Bugatti, as well as contemporary models from the likes of McLaren, Porsche and Ferrari, are likely to be represented.

“We want to show how technology and performance have been around since the beginning, a century ago, there were cars going 100 miles per hour in time trials on the beach at Daytona.” —Carl Jensen

The two-day event is scheduled for the first weekend in August, opening with Show & Glow by the Lake, an open car show, as well as a motor tour and the annual Style & Speed Social on Saturday, Aug. 5.

The dates are a few weeks earlier than in the past, but the venue will be the same—Veteran’s Park on Milwaukee’s lakefront.

Jensen said the wider time gap between Milwaukee and the Pebble Beach Concours d’Elegance should make it easier for collectors who own rare and pristine examples of some of the most-heralded cars of all time to participate in both.

“The cars we’re talking about were special when they were new,” he said, “so that makes them special now.”

The Milwaukee Concours d’Elegance is hosted by The Masterpiece Ltd. The Masterpiece Ltd. is organized and operated exclusively to support other public charities including but not limited to those operating in southeastern Wisconsin which provide medical and social service care and relief to underprivileged children and families through various motor vehicle-related fundraising events. Learn more at