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Ferrari adds bling to display at Business Journal’s Book of Lists event

Ferrari_on_displayThe Milwaukee Masterpiece received great exposure at the Milwaukee Business Journal’s Book of Lists event Feb 5 as part of Bank Mutual’s display at the event, which attracted more than 500 attendees. The connection was made when Bank Mutual, approached the Masterpiece team to help source an Italian car to be included in the bank’s exhibit at the event. The 2015 theme of the event was Italy and the bank’s marketing team thought — smartly — that nothing represents Italy better than a sports car like a Ferrari.

The Masterpiece board was eager to help out and quickly identified David Curro, who was happy to lend his red Ferrari for the occasion. Curro has participated in Club Saturday at the M for several years.

With arrangements made to transport the Ferrari to the Pfister for the Book of Lists event, everything was set. Curro attended the evening festivities, representing the Milwaukee Masterpiece. Attendees– business executives from throughout southeast Wisconsin —  were delighted to have their picture taken with the Ferrari and David seized the opportunity to tell each one about the Milwaukee Masterpiece, providing an informational brochure about the Milwaukee Masterpiece weekend activities planned for 2015. A large poster about the Masterpiece also was on display near the Ferrari.

Pictures best describe the event. Check out the Business Journal’s slide show here.